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What we do

Product Design

Product design is the process of imagining, creating, and iterating the design of a new product or redesign of an existing product to solve a specific problem or address a specific need.

It is a multi-disciplinary activity that brings together:

  • market intelligence
  • information architecture
  • user experience design
  • branding
  • technical knowledge
  • business acumen

...and then applies big picture creative thinking to the whole lot.

We work with executive teams to define or refine their product ideas for digital products, or look at their business model and market context and conceive of entirely new ones for them. We also work with individual entrepreneurs and start-ups.

We can work up product ideas to high fidelity prototypes for market testing.